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Ketchum Pleon London operates an unpaid work experience programme for students and new graduates wishing to gain an initial understanding of the workings of a PR agency, and experience firsthand Ketchum Pleon's unique culture and atmosphere.
Students will spend their time working with Ketchum Consumer, Media, Healthcare, Corporate or Public Affairs. As an integral part of an account team, students will gain hands-on experience in the day-to-day business of PR account work.
Who is eligible for this programme?
Our main source is students and new graduates. However, we also offer work experience to exceptionally qualified candidates. You must be an EU citizen or alternatively have obtained a visa that authorises you to undertake work experience or an internship in the UK. We are unfortunately unable to help you obtain visas. Please contact www.bunac.org.uk and/or the British embassy in your home country in order to obtain a visa or information about how to obtain one.
How long is a placement?
The placement lasts for four weeks, starting on the first Monday of each month.
What sort of work do students do?
Our aim is to make the placement as mutually beneficial as possible. Typical assignments include photocopying, faxing, pasting cuttings, mounting coverage, helping with ring rounds, conducting research, shopping, assisting at events, coordinating mail-outs, sending product samples, setting up meeting rooms, compiling media and invitation lists, attending team meetings and brainstorms, and other ad hoc projects -- all the kind of tasks Account Coordinators themselves carry out on a day-to-day basis.
If my application is successful, where and with whom will I work?
Students are placed with the same team for the entire length of their placements. This allows students to get to know one area of the business more thoroughly and also allows them to establish a working relationship with Ketchum Pleon team members. Once mutual trust has been established, the student may, depending on his or her level, be given his or her own projects to work on.
How are the different groups divided up at Ketchum Pleon London?
There are three practice groups in Ketchum Pleon London and each practice group is divided into a number of different teams. Our award-winning and growing Healthcare Practice specialises in ethical healthcare PR, our Consumer Practice has teams working across sports, entertainment, fashion and beauty, and food areas, whilst the Corporate Practice spans public affairs, corporate social responsibility, and issues and crisis management. It would be helpful if you can specify your preference, however due to demand we cannot guarantee you will be placed in your first choice, however we will always try and accommodate your wishes.
Will I be paid?
Unfortunately, Ketchum Pleon is only able to offer unpaid work experience, however we are able to reimburse your travel costs up to a maximum of £65 per week.
Do I get time off?
As long as you inform your team of your whereabouts well in advance, you will be allowed time off to attend interviews or appointments.
Can Ketchum Pleon help arrange accommodations?
Unfortunately, due to the numbers of work experience students that we accept at Ketchum Pleon, we cannot give out any accommodation information, or make bookings. Please try the YHA, the YMCA/YWCA, or the London Tourist Board.
What’s it like working at Ketchum Pleon London?
We pride ourselves on our hardworking but relaxed atmosphere, which was recently ranked as one of the best places to work by The Sunday Times as well as selected as one of the Top 6 Media Employers of the Year in the UK for 2005. Public relations offers an exciting and challenging career that combines interesting and stimulating work with the need to be creative, flexible and client-focused. We aim to promote an environment that gives everyone at Ketchum Pleon the opportunity to create the best work of his or her career. Below is more information about what it's like to work in some of our practices.
We pride ourselves on our hardworking but relaxed atmosphere, which was recently ranked as one of the best places to work by The Sunday Times as well as selected as one of the Top 6 Media Employers of the Year in the UK for 2005. Public relations offers an exciting and challenging career that combines interesting and stimulating work with the need to be creative, flexible and client-focused. We aim to promote an environment that gives everyone at Ketchum Pleon the opportunity to create the best work of his or her career. Below is more information about what it's like to work in some of our practices.
- Corporate: Ketchum Pleon London’s Corporate Practice combines looking after the reputation of some of the world’s most high-profile companies with raising the credibility of smaller businesses, charities and cultural initiatives across Europe and the Middle East. The team always strives to provide interns with the best work experience possible based on their personal interests. We can also arrange a few sample days in other Ketchum Pleon departments to get a feel for the company as a whole and one-on-one time with team members with areas of particular expertise such as media relations. Responsibilities on the Corporate Practice include these tasks:
- Media monitoring and evaluation
- Research for clients, including new-business research and executive visibility
- Event support (venue sourcing and proposals)
- Media list creation
- Brainstorm participation.
- Healthcare: Work experience in the Healthcare Practice offers an important role in supporting the account teams during busy periods. Interns will have the chance to gain an insight into what an account co-ordinator does day to day. Responsibilities include these tasks:
- Monitoring the news for articles key to clients, products and disease area
- Analysing coverage to gain greater understanding of a client, product or disease area in the media
- Helping coordinate travel and accommodation for congresses, on-site client meetings, etc.
- Liaising with suppliers to ensure materials are developed to the highest standards and on deadline
- Researching and creating media lists using our online system
- Compiling and completing financial administration
- Preparing for client meetings and calls
- Summarising articles for teams.
- Brand: Interns play a crucial role on our Brand Practice teams. Responsibilities include these tasks:
- Helping with press send-outs
- Scanning for daily coverage
- Compiling media lists and contacts
- Participating in brainstorms, company meetings and other events.
- Digital: Working in the Brand Practice, the digital intern would carry out regular PR activities and would also help with research for current successful social media campaigns, investigating what worked and what didn’t work, researching awards and winning digital campaigns, and studying useful digital and social media events, etc. These activities would be in tandem with traditional PR activities and would be ideal for someone who has a particular interest in digital and social media.
- Media: This internship is designed for excellent writers who have an insatiable appetite for media. We are seeking candidates who not only have a passion for the daily news agenda but who also can stand back and assess media trends. In particular, we are looking for an engaged and energetic individual who would relish the opportunity to write a new weekly media newsletter highlighting media trends. Ketchum Pleon’s media team in London has evolved since 2007, when former BBC reporter Richard Griffiths joined as Head of Strategic Media. This growing team of media specialists includes PR professionals and ex-journalists. The intern is responsible for using key industry research tools and support work in message development, story sell-in, media audits, media training and executive visibility programmes for clients.Responsibilities include these tasks:
- Writing a newsletter looking at media trends for agency circulation
- Conducting media research for the Ketchum Global Media Network
- Media monitoring and evaluation for clients
- Researching for clients, including new business research and executive visibility
- Creating media lists
- Attending brainstorms.
- Public Affairs: Ketchum Pleon London’s Public Affairs team supports the work of all practice groups and works for such clients as Procter & Gamble Beauty and Grooming, the Institute of Chartered Accountants in England and Wales, KFC and Life-Long Learning UK. The team would welcome any interns who have a particular interest in political affairs and understand the workings of the UK Parliament and/or the EU institutions. Responsibilities would include these tasks:
- Political and NGO monitoring
- New business research
- Client-focused research
- Political scanning
- Brainstorm participation
- Event support.
- Events: Work experience with the Events team offers a challenging and exciting opportunity to support Ketchum Pleon in the areas of research, coordination and logistics preparation for live events. Our primary client is one of the top IT companies in the world. Interns will be tasked with a research project to help them better understand the client’s business and to help educate the team at Ketchum Pleon. This research project will culminate with a short presentation to share findings. Day-to-day responsibilities for this work experience include these tasks:
- Venue research and proposal creation
- Management of event registrations
- Creation of on-site materials for events
- Post-event analysis
- Attendance on client conference calls and weekly internal team meetings.
Are employment opportunities at Ketchum Pleon available to me upon completion of my internship?
The majority of Account Coordinators at Ketchum Pleon started via internship programmes. You have the opportunity to see if you like us, and you have the opportunity to impress us. We advertise all internal vacancies via e-mail. Sometimes there are no immediate vacancies, but if we think you are a strong performer, we will be pleased to stay in contact with you and keep you informed when any future vacancies arise.
What have other students said about the work experience programme?
"I really enjoyed my internship in the Consumer department at Ketchum. I had the chance to gain experience within the fashion and beauty teams, allowing me to work on exciting campaigns with a variety of well-known brands, such as Adidas and Max Factor. My main responsibilities included creating media lists, compiling coverage reports and communicating with journalists. In addition, I was able to attend in-house presentations on public affairs and corporate social responsibility. I believe these experiences have given me a well-rounded understanding of what a career in PR involves. I would thoroughly recommend the Ketchum internship to anyone with an interest in PR."
-- Clarissa Forbes, January 2010
-- Clarissa Forbes, January 2010
“My internship at Ketchum has given me a real insight into corporate PR. I found Ketchum to be a friendly and fast-paced office, and was made to feel instantaneously comfortable, from sitting at my desk to socializing in the canteen. Throughout my placement I was given a range of tasks, with never a boring moment. Unlike so many other work experiences, I felt my input was tremendously appreciated and that my contributions counted. Help was at hand from anyone and everyone – from how to write a press release to more personal advice on job applications. The careers workshop was also immensely useful and hugely appreciated by all us interns. I feel honoured to have gained work experience at Ketchum – it will no doubt feature as a highlight on my CV too!”
"I spent three weeks at Ketchum with the Beauty team and absolutely loved it! The office atmosphere was very friendly and made me feel as though my contribution was genuinely appreciated. My placement enabled me to gain a real insight into working for a large PR agency and helped reinforce my decision to start a career within Beauty PR. I would definitely recommend a work experience placement at Ketchum for anyone considering working in PR."
-- Shikira Austin, September 2007
"My time as an intern at Ketchum was spent within the Beauty team. The environment, community and spirit of the team and the agency as a whole are like none other I have experienced. From the very beginning, interns are included as an indispensable part of the team. I was given the opportunity to work on exciting projects, including research for both UK and Global PR projects. Interns act largely as assistants to account co-ordinators and therefore are given an excellent insight into what the role of an account co-ordinator at Ketchum entails. Ketchum’s Beauty Team works with top brands such as Max Factor, Olay and Pantene, making it an immensely valuable experience for anyone who hopes to build a career in PR."
-- Saphira Kuerschner, November 2007
What is your address?
Our address is 35-41 Folgate Street, London, E1 6BX. Our phone number is 020-7611-3500. Our nearest railway and tube station is Liverpool Street, although Moorgate or Old Street is also a short walk away. We are located behind Old Spitalfields Market, and a short distance from Shoreditch and Hoxton.
How do I apply?
The scheme runs all year round, but work placements during the Easter, summer and Christmas holidays are the most popular. So if you are interested in these times, you will have to send in your application well in advance. If you are interested in gaining a place on the scheme, please e-mail your CV to london.internships@ketchum.com, specifying the area you are interested in and the months you are available for an internship in the subject box. Please choose from the practice areas below:
- Consumer Beauty
- Consumer Technology
- Corporate
- Digital
- Fashion
- Food and Nutrition
- Generalist Consumer Brands
- Healthcare
- Media
- Public Affairs
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